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What Will OpenAI And ChatGPT Do For Our Industry?
We have all heard the buzz about OpenAI and ChatGPT. For those who have not grasped what these things are, let me define them. OpenAI is just the name of the company that has developed an Artificial Intelligence API that goes by the same name. This API utilizes Chat GPT, specifically GPT-4 (version 4). This… Continue Reading →
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Move Over Craigslist And Facebook, Google Is The New Elephant In The Room!
Several years ago Craigslist made a bold move to go from free listings for all to charging only car dealers $5 per post. While it was determined this move actually made the entire advertising media better, it was not well received in the dealer community. Then, just a couple of years ago Facebook began providing… Continue Reading →
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Is There A Short Cut To This?
For almost 25 years I have traveled the East Coast visiting clients and I have found we all have varying degrees of computer and Internet experience and knowledge. From time to time I get asked, “How did you do that?” when a client witnesses me perform a shortcut while working in their computer. I dedicate… Continue Reading →
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We Are Resilient!
We Are Resilient! Re.sil.ient – adjective means: “(of a person or animal) able to withstand or recover quickly from difficult conditions.” You are resilient. If you are a car dealer selling cars through a pandemic of epic proportions, you are resilient! Yet, before you break your arm patting yourself on the back for making it… Continue Reading →
The Internet Corner
John Summer established JTZ Enterprise in 1995. John is well respected in the automotive industry by his peers, car dealers new and used, vendors, and colleagues. He has spoken to 20 Groups, multiple VIADA and NIADA Conventions, and VIADA Dealer Days. John Summer served as Co-Chairman of the VIADA Professional Development Committee and on the MVDB Internet Advertising Task Force Committee. John has been a Consultant to Automotive Dealers for over 25 years for not only his extensive knowledge of regulations and compliance, but his expertise in advertising and marketing in the automotive industry.
