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Customer Relations Management (CRM)

In today's market, a dealership needs to make the most out of every lead and at the same time know which lead providers are performing and which ones are not. The more places you find to advertise online, the more spread out your leads become. Leads and stats from one advertiser were available to dealerships only at each advertiser's website. With SAO's CRM you now have access to all your leads in one place, regardless of what advertiser generated them. Manage your deals, upload inventory, run vehicle history reports, communicate with customers right from the CRM. Each lead identifies the source, the prospect and the vehicle they are interested in. You can respond and reply to leads, assign them to sales people, grade them by indicating each lead resulted in a sale, a follow up, etc. For instance, if you know your sales person, Sally, is good with Credit Application leads and sales person Jerry is good with Messenger Bot leads, you could then make sure all applications go to Sally and all Messenger leads go to Jerry! For the first time, you can see all your advertisers on one screen, store their costs and in return get real time Return On Investment stats such as cost per lead, cost per sale, etc. It will not take you long to see which of your advertisers are paying off as well as identify any that may not be. We do mean ALL your leads, regardless of whether it is an email, a text message, a phone call, a Messenger conversation, they are all combined into one area making it easy for you to get the most out of every lead and every advertising dollar!

Our mobile apps in both Android and Apple will scan the back of a driver's license making it easier to import Walk Ins into your CRM and better follow up with them before, during and after the sale!


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