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This Isn’t Working! What’s Next?
What do you do when you get to the point where you realize your advertising dollars are not paying off? Obviously, you stop spending money on that advertising! That seems […] Continue Reading →
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Push Vs. Pull Notification
When I think of “Push Notification” as it relates to Internet Advertising, I always remember the scene from the 1980 movie, “Used Cars”, starring Kurt Russel. I remember the scene […] Continue Reading →
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What Will OpenAI And ChatGPT Do For Our Industry?
We have all heard the buzz about OpenAI and ChatGPT. For those who have not grasped what these things are, let me define them. OpenAI is just the name of […] Continue Reading →
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Move Over Craigslist And Facebook, Google Is The New Elephant In The Room!
Several years ago Craigslist made a bold move to go from free listings for all to charging only car dealers $5 per post. While it was determined this move actually […] Continue Reading →
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The Internet Corner
John Summer established JTZ Enterprise in 1995. John is well respected in the automotive industry by his peers, car dealers new and used, vendors, and colleagues. He has spoken to 20 Groups, multiple VIADA and NIADA Conventions, and VIADA Dealer Days. John Summer served as Co-Chairman of the VIADA Professional Development Committee and on the MVDB Internet Advertising Task Force Committee. John has been a Consultant to Automotive Dealers for over 25 years for not only his extensive knowledge of regulations and compliance, but his expertise in advertising and marketing in the automotive industry.
