The term, “AI”, short for Artificial Intelligence, became a buzzword in just the last couple of years. It is credited for improving efficiency and driving innovations across many sectors. But the real question is how can it be applied to the Automotive Industry?
JTZ Enterprise has been a leader in Internet Technology Solutions for the Automotive Industry for almost 30 years. We were one of the pioneers in providing custom designed Dealer Websites in the mid 90’s. We were one of the first to provide Inventory Data Feed services. We jumped into SMS Marketing and Call Tracking as soon as the technology became available. It is no surprise that JTZ Enterprise was one of the first to begin developing AI Solutions for Independent Car Dealers like you.
We are about to launch our sixth AI powered service for car dealerships and every one of them has been a GAME CHANGER for many of our clients. Please allow me to list these products and share with you how they can help you sell more cars.
Live Chat: For the Independent car dealership, having a Live Chat feature on their website just has not been practical, until now. We have all seen the “Have A Question” pop up modal that allows the consumer to engage in a conversation with the sales staff in real time and online. The problem is that it requires a salesperson to be at the computer and able to respond at a moment’s notice. It is impossible for a salesperson to sell cars and sit in front of a computer all day. So, often a consumer trying to get quick answers to their questions only gets met with silence and they give up. JTZ Enterprise created an AI powered Live Chat that answers many of the basic questions instantly and in real time, 24 hours a day. This keeps the consumer engaged until the salesperson is freed up to jump in and take over the conversation if they choose to do so.
SMS and Email Auto Responses: Just like Live Chat, AI helps salespeople respond to SMS and Email leads much quicker. It takes only a few minutes to train the AI on how to respond to the most often asked questions and the responses we provide are so life-like that most do not ever realize they are not talking to a human.
Image Manipulation: Inventory images are important to selling cars and trucks online. However, unless a dealer hires a company to take those photos, they don’t always come out looking very good. Our Image Manipulation Service fixes all that. Our dealerships upload their images and we then clean them up by using AI to take the vehicle out of the picture and place them on any background image the dealership chooses. This eliminates all the noise of the other cars next to the one you are photographing, shoppers walking in the background, cars getting detailed or worked on in the background, etc. We can put your vehicles in your showroom, in front of your business, in a city park, or with a city skyline in the background. Studies have shown that a high-quality picture is 70% more likely to get viewed or clicked on. The more your vehicles are viewed, the faster they sell!
Stock Images: For some dealerships it is hard to find the time to take those images. JTZ Enterprise employs AI to help find you stock images that match the year, make, model, trim level, body style and color of the vehicle you have for sale but don’t have the time to photograph. This stock image is always better than no image at all and can tide you over until you get that car or truck through the detail shop and on the front row.
Custom Descriptions: Vehicle descriptions are almost as important as images. Yet, many dealerships rely solely on the data the VIN provides. Many lack the creative talent needed to provide quality, custom Comments and Descriptions for every listing. JTZ Enterprise provides custom Descriptions content with just the click of a button. AI will provide positive accolades about any vehicle ever made. The content is grammatically correct and factually accurate. Best of all, it is unique and precise to each listing.
Internet Advertising Analysis Service: The newest AI driven service we will be launching in November of 2025 is our Internet Advertising Analysis Service. Many Automotive Dealership Regulating branches of State government are ramping up their enforcement of Advertising Regulations. The problem is that many dealerships have no idea exactly where they are advertising or what those advertisements look like. JTZ Enterprise’s newest service is designed to help keep dealerships out of trouble. With the help of AI, we first scour all the major search engines for a list of links to your dealership. Then we use AI to visit and index all those websites and find any advertising infractions you may not be aware of. We identify dozens of possible infraction types including whether you advertise your processing fees properly, use any “Trigger Terms” without the full disclosure as required by the FTC, improper Rebate disclosures, advertised sales with no end dates, and much more. When you get the letter saying you are getting fined for advertising infractions they usually don’t care whether you knew about it or not. We inform you of such violations before they get to that point, giving you an opportunity to correct them before they do.
Many people were deathly afraid of telephone service when it first came out in the 1920’s. There were fears of electrical shock, potential for evil spirits, and bad luck that would come from bringing a phone into the home. Today, we could not live without a phone. Artificial Intelligence has been touted as something that has the potential to do more harm than good. The facts are that AI will never replace car dealerships, but it can be utilized to help the dealership sell more cars. Don’t be afraid. Come on in. The water is just fine!
This article was written by an oxygen breathing being with two index fingers.
By John Summer, JTZ Enterprise, LLC